Paid Ads

Crawford & Co · Business Development
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Paid Ads
Google and Meta over the same days, side by side — and underneath, what GoHighLevel says actually happened in that window. Spend is the cost; booked surveys are the return.
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Together
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What GoHighLevel says happenedRICS Surveys pipeline, same window
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The detail
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Google Ads
Campaign by campaign, with the search terms and the negative-keyword work. Takes a Google Ads export for the deeper cut.
Open Google Ads →
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Meta Ads
Facebook and Instagram by campaign — spend, reach, leads and cost per lead, live from Meta or from an Ads Manager export.
Open Meta Ads →
This page reads; it never spends. Nothing here changes a campaign, budget or bid — the live controls stay in Google Ads and Meta Ads Manager. Google’s conversion count is shown because it is what Google optimises on, but it is inflated (several conversion actions can count one phone call), which is why the GHL panel is the one to judge by.